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This web site frogsholefarm.com has the following in the web page, "Frogshole Farm Sissinghurst Road Biddenden Kent TN278EY Find us." We noticed that the webpage also stated " Kent grown asparagus and organic arable, Biddenden." It also said " At Frogshole Farm the asparagus season generally starts in late April and goes on until mid-June. Most is sold at the shop on site and some to selected restaurants. Peter Whapham retired from farming last year, but under new ownership the asparagus will continue. The lower yield is reflected in the shop opening days and times We will provide opening times during the season." The header had kent as the highest ranking optimized keyword. It is followed by kentish, Biddenden, and asparagus which isn't as ranked as highly as kent. The next words frogsholefarm.com used was organic. arable was included but might not be understood by search engines.